Tuesday, February 26, 2013

Is Your Dental Website Getting Results?

Here is a guest post from +Mike Pedersen.

I'm amazed at the hundreds of dental websites I have looked at that are difficult to navigate, make me work to take action, and are basically wasting air space on the Internet.

If you have a website already, I want you to really take a look at it EVERY page, and ask yourself this question. "What's the goal of this page, and am I making it easy for visitors to take action?"

When you take this approach to your dental website, you'll have an awakening. You'll soon realize there is a ton of room for improvement, which is a good thing, as it means with some changes you'll get more responses.

What Is Your Main Goal?

If you're like the dental clients I work with, you want your phone ringing. If so, does your website make it easy for a visitor to contact your office?

You may think it is, but I'll bet you it's not. You see... most of the dental sites I review do not have a prominent phone number. And worse off, many pages don't have it at all. This makes your dental site a complete waste.

With any marketing, you are paying to get more patients, and that is the same goal of your dental website.

The Second Goal Is...

When someone is looking for a dentist, they want to know how to contact you (phone number), and where are you located (address and map).

With that in mind, you MUST have a map on your dental website. There's no negotiating on this one. If you don't make it easy for visitor to see where you're located, you're dead in the water. Toast!

I would say of the dental websites I review, 80% of them do not have a map.

If you don't, I want you to contact your webmaster right now and get a map put on your homepage ASAP! Don't put this off. Get it up there and you'll see a boost in the number of phone calls you get.

So, if and when you decide to update/redesign your dental website, don't go for pretty, go for functional. Make it easy for people to call you and find out where you're located. Do this and your practice will prosper.

I hope this article has opened your eyes to what your website could accomplish.

Author Resource:

+Mike Pedersen is an Internet Marketing Strategy Consultant for dentists. His firm will also redesign your dental website if you are looking for that.

For more information, please contact info@dentalcpas.com

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